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Definition of Internet Search Engine Marketing:

They are often recognized as "sponsored results" or "sponsored Links". Such ads are often bought from Google "the Google Adwords merchandise, Yahoo Search Marketing and many like them. To purchase an advertisement the advertisers place bids in a never ending 24*7*365 auction to look for the maximum placed advertisement. The advertisers also take help from Google's system known as Click Through Rate (CTR) to serve the point. The procedure employed by search engine marketing is actually attributed as "pay per click" (PPC services) advertisements where the client has to pay when he clicks on the promotion link, rather than during the show of the advertisement.

The delivery of text ad happens only in response to 'cause' words typed into the search box. Once the surfer types in an internet search phrase, the PPC advertisements that are connected to bid on the phrase are exhibited this guides the user to the applicable advertiser's website. At this time, the search engine's advertising partner bills the advertiser's account for the 'click through' process.